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Posts Tagged ‘HDS’

Hitachi Data Systems (HDS) Bloggers Day: Introduction

June 14th, 2010 No comments

The tradition continues, after the success of HP Tech Day, HP Blades Day, HP Storage Day and GestaltIT Tech Field Days (San Jose & Boston); now Hitachi Data Systems (HDS) has decided to host a HDS Bloggers Day. The twitter hash tag for HDS bloggers day is #HDSday.

The #HDSDay is being hosted in San Jose, CA on the 15th and 16th of June, 2010. This two-day event is an attempt by HDS marketing to bring industry bloggers to HDS headquarters and introduce them to Hitachi Storage and Virtualization products and also give them face-to-face time with HDS executives.

I am glad and honored to be attending this event. For me personally these events have been a great means to learn more about storage technologies, products and services that these companies are offering today. As much as these events help me take a deep dive into these products, write about them, it also helps me with my current job to work with our existing & new customers and bring more value in terms of services we offer to them.

As far as the attendees go, there are many focused towards virtualization, many towards storage and networking technologies. Folks like Nigel Poulton, Chris Evans and Bas Raayman have really strong HDS background.

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The attendees (in random order)

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HDS Executives attending the event are (in random order)

  • Hu Yoshida, VP and CTO at Hitachi Data Systems
  • Claus Mikkelsen, CTO of Storage Architectures
  • Michael Hay, Sr. Director of Product Strategy
  • John Harker, Product marketing lead for HDP, tiered storage, HTSM, BOS V
  • Ken Wood, Director of Product Strategy focusing on File Platforms
  • Miki Sandorfi, Chief Strategist for File, Content and Cloud Portfolio
  • Linda Xu, Market Strategy for File, Content and Cloud Portfolio
  • Harry Zimmer – Senior Director Global Competitive Marketing
  • Michael Heffernan – Solutions Product Manager – Server Virtualization (Hypervisors)
  • Mandy Perera – Competitive marketing analyst
  • Mark Adams – Platform Product Marketing for AMS platform
  • Pete Gerr, Director of Strategic and Solutions Marketing
  • Carli Gelfi, Marketing Manager

I had a chance to talk to Hu Yoshida and Miki Sandorfi earlier in the year about HDS storage, cloud and convergence strategy. On the footsteps of other Storage vendors, HDS seems to be very alert in its Convergence Strategy. A platform announced earlier this year called the UCP: Universal Compute Platform that competes with vBlocks and HP Unified Computing Architecture.

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So this might be a good opportunity to learn and understand more about HDS as it relates to the topics below

  • Cloud and Storage platforms strategy
  • Convergence and UCP
  • USP V
  • AMS
  • Market Competitiveness
  • Microsoft Partnership
  • Architecture (deep dives)
  • One on one time with HDS executives
  • Social Media Strategy

I have to honestly say, attending all these events through out the year has given me an ability to learn more and more about these platforms and compare them side-by-side.

With the background of the attendees and the talented folks at HDS, these two days will be action packed with discussions, one on one interviews, chats, blogs, tweets and video recordings.

Special thanks to Carli Gelfi for inviting me to this event.

You can follow me on Twitter @storagenerve, the hash tag for this event is #hdsday. Promise to keep the tweet volume sober. Might attempt other approaches like live blogging and/or videos.

Stay tuned for more blog posts on this event.

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Cheers
@storagenerve

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Disclaimer: Though we are not required, it is up to the attendees to blog and tweet about this event if they wish to. Our travel, boarding and lodging expenses for two days will be paid by Hitachi Data Systems (HDS).

Year One and going

November 3rd, 2009 No comments

Today marks the 1st anniversary of the StorageNerve Blog.

I never thought blogging would come so far. Lots of persistence, reading, writing, vision, sacrifice of those nice weekends all combined together is the end result.

Major topics over the past year

The StorageNerve blog is primarily focused on Storage Technology. Major discussions have been around EMC Clariion, Symmetrix, Celerra, layered Software, management, RAID-6 technology as it relates to EMC, HDS, NetApp, HP, lots of writing on Symmetrix V-Max and a 9 series blog post on Storage Resource Analysis as it fits within Storage Economics. A total of post about 140 blog post.

Core Values

The Core value of StorageNerve blog has been around technology. Also this blog favors technology and not manufacturers.

StorageNerve Brand

So over the past year, with tons of writing, reading it has been a great learning experience for me, which does help promote the StorageNerve Brand. As life progresses, people move on to new positions and new challenges and I sure would like to position this brand in a similar way.

Why do you Blog?

Well this is a question I get asked a lot from my co-workers, other people I know in the industry.

Truly and Truly, I have enjoyed every moment of it and that is why the commitment for future post stays very high.

The StorageNerve brand and blog has allowed me to build new industry contacts, meet new people, accessibility to tons of industry experts and analyst, contacts with fellow bloggers, manufacturers, the list is non ending. In this past year, through the StorageNerve blog, I have been able to talk one on one with atleast 5 different CEO’s of Storage related companies. Quite a few one on one meetings with industry leaders and technologist with similar background.

Then came along GestaltIT.com and it is a great pleasure to work with folks highly recognized in the industry to collaborate on post and understand views related to other technologies. Then later this year I was approached by Huliq.com to write news articles for them as it relates to Storage Technology, though I haven’t written anything for them yet, I do plan to try something out.

Another opportunity came along to have one on one sessions with investment firms.  Focus of these sessions are towards Storage, Storage products, Storage technologies, Storage manufacturers and a Storage vision, that they take back to their end users.

I am truly waiting for the next big opportunity to happen through the StorageNerve blog.

The Stats

I know this means nothing, but being a technology-focused blog, I see tons of advantages as it relates to storage keywords searches.

The hits on the StorageNerve Blog have surpassed my expectations; I never thought it would go so far in the first year.

Topics over the next year

So year 2 is important rather very important. You will see some HDS technology posts, NetApp technology posts and Emerging technology posts. Users will get to read some post on Virtualization, Cloud Computing and Storage Economics.

Conclusion

Hope you enjoyed reading StorageNerve blog over the past year. Hope you keep reading it for the next year and find the articles interesting.

On the StorageNerve blog, I have been posting new articles for the past 5 days and for the next 5 days to come. Stay tuned for the next blog post to see some additional changes and some invitations forthcoming.

Please feel free to leave comments or email me at devang @ storagenerve.com

Cheers, @storagenerve

Policy! Policy!! Policy!!!

October 20th, 2009 6 comments

It has been an exciting month, some new details are emerging related to automated storage tiering, workload distributions, workflow automation, SLA’s, QoS and how Policy based storage management can help solve these challenges. “Policy” as we all know in the “business world”, “advanced algorithms” as known in “scientific community” is used to solve complex storage challenges. This has been one of the favorite topics of discussion in the storage blogosphere these days.

Though there are two distinct groups of people, one favoring automation and the other half possibly thinking this technology brings no value-add in terms of how storage is utilized and managed today. This game was initially started by Compellent (Compellent Data Progression technology) about 4 years ago, then joined by Pillar Data Systems and now other OEM’s (including EMC, HDS, IBM) are starting to catchup on policy based automated storage tiering.

With private clouds in the near future and then hybrid clouds (a mesh of private and public clouds) in the horizon, automation, workload distribution, SLA’s, QoS will need to be monitored and managed to optimally run IT Infrastructures. Policy based management will create a new wave of storage management, automation and will act as a principle ingredient of hybrid clouds.

Generation 1 of policy based storage tiering works within a single storage subsystem.
Generation 2 in the near future should work across heterogeneous storage subsystems (by the same manufacturers).
Generation 3 over the next year or two will work across storage platforms irrelevant of the manufacturers.
Generation 3 of policy based management will include the entire stack of management. These products will be capable of not only managing the Storage, but also interact through policies at the Virtualization, Networking, Application, OS, Middleware and other layers in the stack of Infrastructure management..

We should see an up-rise of new emerging technologies that will create these external policy based engines for data movement automation. All infrastructure components including Storage, Virtualization, Networking, Application, OS, Middleware will provide the necessary API’s for these external engines to interact and enable data automation and workflow automation in the hybrid clouds (irrelevant of the manufacturers).

www links

Here are a few articles from the past month related to the topics of Policy, Automated Storage Tiering, Workloads, SLA’s and QoS.

Pillar (OEM)

http://blog.pillardata.com/pillar_data_blog/2009/10/autotiering-of-data.html

EMC (OEM)

http://flickerdown.com/2009/09/why-policy-is-the-future-of-storage/

http://flickerdown.com/2009/10/why-policy-is-the-future-of-storage-part-2/

http://stevetodd.typepad.com/my_weblog/2009/10/greenfield-monitoring-of-a-private-cloud.html

http://stevetodd.typepad.com/my_weblog/2009/09/federation-and-private-cloud.html

Compellent (Partner Blog)

http://blogs.cinetica.it/cinetica/2009/10/19/dear-mike/

http://blogs.cinetica.it/cinetica/2009/08/25/tiered-storage-and-new-features-for-the-rest-of-us/

HDS (OEM)

http://blogs.hds.com/hu/2009/09/ilm-revisited-intelligent-tiered-storage-for-file-and-content-data.html

Independents

http://www.storagemonkeys.com/index.php?option=com_myblog&show=the-end-of-history-or-just-the-beginning-.html&Itemid=136

http://thestoragearchitect.com/2009/10/18/enterprise-computing-do-we-need-fast-v1-emc/

http://www.theregister.co.uk/2009/09/22/emc_fast/

http://itknowledgeexchange.techtarget.com/storage-soup/hp-drops-roadmap-nuggets-at-storageworks-techday/

http://itknowledgeexchange.techtarget.com/storage-soup/spinnaker-founders-bring-avere-out-of-stealth/

http://breathingdata.com/2009/10/18/can-and-when-will-ssds-sata-replace-fcsas/

http://gestaltit.com/featured/top/gestalt/emc-unified-platform-storage-tiering/

http://storagenerve.com/2009/10/14/enhancements-to-emc-symmetrix-v-max-systems/

Your thoughts always welcome!!!

cheers
@storagenerve

HP Techday 2009: The Final Thoughts!

October 2nd, 2009 4 comments

This is my 5th consecutive post on HP TechDay in Colorado Springs.

HP Techday 2009 Updates

HP TechDay 2009 Day 0

HP TechDay 2009 Day 1

HP TechDay 2009 Day 2

Screen shot 2009-10-01 at 8.05.25 PM

HP facilities in Colorado Springs, a Satellite view

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Positives

This event was a very smart move by HP and as far as I can see they have exceeded their expectations with this event. It was truly a fireworks of hash tag #hptechday both Monday and Tuesday which dominated twitter. The after discussions have taken over the blogging, twitter and the Internet press by surprise with the number of twits, blogs and press articles written about this event.

Clearly for me this was a good platform to learn, understand and share some visions and technologies related to HP Storage products. An Event like this helps understand and connect the dots together with future products and emerging technologies.

The R&D and Engineering teams gave us a good background of the inter-workings of the storage technology not necessarily the intra-workings of all technologies messed together. There were some awkward moments, but overall they pulled it together really well. The marketing folks spoke about some strategy related to these technologies and painted an overall picture. The mix of people involved with the presentations and demos seem to accomplish the agenda, where marketing pitches came in with engineering details.

HP really left competition out of all the discussions except for the hands-on lab. No mentions of EMC, NetApp, IBM, Cisco or HDS. The hands-on lab did have an exercise on NetApp FAS2050C and an EMC Clariion CX4-120 for LUN provisioning purposes in comparison to LUN provisioning on HP EVA’s. It was a positive strategy from HP, not to compare their products to that of EMC, NetApp and others.

A lot of discussions revolved around Virtualization related to VMware, Xen and Hyper-V, but HP made it clear they were VMware’s largest revenue producing partner and would like to remain so.

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Challenges

Platforms like EVA, SVSP, Lefthand, IBRIX and D2D were discussed. Independently every platform looks very interesting and very compelling. But an integration vision was still lacking, a direction or a strategy on how these pieces of puzzle will be joined together to form the common storage platform.  Though HP clearly seems to be making a move towards Converged Data Centers.

HP clearly has a very big competition in the storage market with already proven Vendors and their technologies. EMC, NetApp, IBM, Cisco, VMware in storage, networking and Converged Data Centers. Also technologies that are strong and emerging would largely cause market nuisance or focus disruption for HP.

One of the biggest problems I saw was, HP has these segments of storage and technology, rather not a unified vision, or didn’t come across as one. There are pouches of storage like EVA teams, SVSP teams, Lefthand teams and so forth, not sure if there is technology sharing and again a moved towards integrating all these technologies to form a unified storage platform. Though Proliant is the chosen platform for all Lefthand and Converged Data Center products.

HP still needs a very strong storage technology in the Enterprise space that is there own and not OEM’d. The truth is, eventually the HP – Hitachi relationship has to come to an end with HP’s new product that may compete in the same market space. This strategy will enable HP to be very unique in terms of the markets they serve, which may include their own inhouse storage products for SMB, Midsize and Enterprise customers.

So other lacking things from HP were the Cloud Strategy (if they ever plan to enter that space), Unified Storage details, FCoE discussions, Procurve, Deduplication platform discussions, IBRIX technology integration details, Storage Management, Storage Optimization and XP.

It may have been very hard to cover all these platforms in a day and a half with giving all the technology details behind it. Also remember this was an NON NDA session, so we were not preview to all the future products and technologies.

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Summary

Overall HP did hammer us for 2 consecutive days with HP Storage Technology. Coming out of it, I can truly say I didn’t realize HP had so much focus on Storage. Their move to hire Dave Donatelli was a smart one and hope over the next year as the Storage business moves under him; he will insert some new strategic direction.

So HP was the first OEM to arrange the HP Techday and make it open to Bloggers as an Invite Only Event. The ratio of Bloggers to HP Personnel was 1:2, giving everyone a lot of attention.

Now the question is who will be next OEM to do a similar event and what will they do to prove themselves different. Already hearing some buzz in the industry about some the effects of HP Techday and some possible events from other OEMs.

But I clearly see an advantage of an event like this and the after effects of it, Good move HP Storage – Marketing Team!