EMC World 2009: Day 1 (Monday – 05/18/2009)

May 19th, 2009 No comments

An exciting day (1) at EMC World 2009.

To read about EMC World 2009: Day 0 (Sunday – 05/17/2009)

I guess I have been lucky over the past two days, yesterday was the early registration gift of an IPOD Nano (8GB) and today was winning the flip camera at the EMC Bloggers Lounge. Later in the blog post see pictures and videos from this flip camera.

Tomorrow we have another surprise gift from iomega at the EMC bloggers lounge, trying to see if I can be lucky 3 days in a row now.


The highlights of the day were around the keynote speeches and really some much focused Clariion and V-Max sessions.

EMC Bloggers lounge was another happening place. Outside the bloggers lounge, crowds of people watching the flat screen TV monitors displaying EMC World Pictures, Twitters, again great work by @lendevanna and his team.

Solutions Pavilion as usual had a lot of exciting stuff around some vertical market space.

Also repeated heard these messages, EMC does not discuss any future products and features related to its products until it is released. If you would like to see any enhancements to EMC products, please get in touch with your account managers. I think the market competitiveness is causing issues where the OEM’s are not even offering a glimpse of what we might see in the next releases.

We (@storagenerve & @edsai) got absolute 30 mins of face time with Barry Burke to pick his brain about EMC Symmetrix V-Max and where he sees the play for EMC and how the market will kind of follow certain technologies over the next few years. It was a very impressive discussion with him and kind of pick his brain about the symmetrix technology.


So I missed the keynote speeches this morning by Joe Tucci and Paul Maritz. Had a very important conference call to attend and it did not wrap up until 11:00 AM.

One thing I heard from various folks, the keynotes were focused on technologies around Cloud and Virtualization, but the crowd didn’t hear anything different than what they have heard in the past at VMware World or VMware partner conference.

Saw Frank Hauck walking around by the bloggers lounge this afternoon, he has been spotted several times today near the solutions pavilion.


Just look at these guys, they are all smiling and happy.
Picture 1: From the left we have @edsai, @storagezilla, @davegraham, @chrismevans, @basraayman at the EMC Bloggers Lounge.

Picture 2: Another kool hangout spot, EMC Bloggers Lounge

Picture 3:  The EMC Celerra CREATURE


My first attempts at making movies……..

EMC Symmetrix V-Max at EMC World 2009

EMC Bloggers Lounge

EMC Bloggers Lounge

Axxana Black Box Chat with Alex Winokur


Sanpulse: Met up with Inna Gordin and Peter Mehta from Sanpulse. Trying to setup a meeting with them next week to see how the migration tool operates and how it might overall help customers minimize migration times and cost.

(I have no current affiliations with SanPulse)

Axxana: Black box recovery device, primarily used with Asynchronous Replication. Using this box, customers can achieve nearly 0 recovery point objectives. Please see the video attached above. Had a chance to meet up with Alex Winokur, Ph.D.,  Liat Malki and Eli Efrat.

These guys are just so smart, very impressed by Alex, Liat and Eli.

(I have no current affiliations with Axxana)


Attended the V-Max Sessions and gathered tons of info. Look out for the V-Max Speeds and Feeds over the next few days, you will be surprised to see some facts.

The Blogging Lounge

During the day we had quite a few bloggers come in and out of the lounge, primarily we saw presence of  @chrismevans, @edsai,  @basraayman, @lendevanna, @davegraham, @aproov, @jtabar, @storageio, @storagezilla, @mike_fishman, @storageanarchy, @stu and @dmartek,. Sorry if I forgot your name……

More contacts to follow up tomorrow.

The after Party

So dinner was at TGIF’s with some of the twitter/blogger friends…..okay food…….

Highlights for Tomorrow

@chuckhollis will spend an hour at the EMC Bloggers lounge between 1:00 PM and 2:00 PM.

EMC Bloggers Lounge photo sessions at 2:00 PM

@sfoskett, @chrismevans, planning to setup a skype video conference at 2:00 PM

Look out for more videos and pictures tomorrow.

Agenda for tomorrow……

7:30 to 8:30         Breakfast

8:00 to 9:00         Best Practice for Symmetrix V-max configuration

Clariion CX4: Software, Technical, Install, Provision, Manage, Tune

Symmetrix Auto Provisioning Groups, SMC, SYMCLI

9:30 to 10:30       Clariion CX4: New Architecture

EMC Powerpath and Powerpath VE

Symmetrix Tiered Storage Best practices and power of FAST

11:00 to 12:00    Saymmetrix Virtual Provisioning

12:00 to 2:00       Lunch

1:00 to 2:00         EMC Bloggers Lounge Q&A

2:00 to 2:30         Photo session and Skype

2:45 to 3:45         Symmetrix virtual Provisioning Hands On

4:15 to 5:15         New Storage features in VMware Infrastructure

3:45 to 5:30         Keynote speech by Frank Hauck

EMC World 2009: Day 0 – Sunday – 05/17/2009

May 17th, 2009 No comments

So EMC World 2009 got kicked off today with a big reception party with Gin Blossoms playing.

Early in the afternoon landed here at MCO (Orlando Airport). The plane was full of EMC’ers. Some I knew and some unknown faces.

Orlando weather is great, 90 degrees when landed, but very humid. At Hertz Rental Car, the folks upgraded my car to a 2010 Mustang , great car. Once arrived at the hotel, had to jump on a conference call for couple of hours with the folks to prepare for an upcoming meeting (tomorrow morning). Then at around 5PM headed to EMC World.



The registration was open between 4:30 and 8:30 PM. So it was great to see some known faces from twitter  (EMC’ers, partners, customers and independent bloggers). Had a chance to meetup with @Lendevanna, a very nice and approachable person. Len along with his team has done a phenomenal job to put the EMC Bloggers Lounge together with some great looking chairs, nice expresso coffee machine, some flat screen TV’s running live twits on it.

As you twit with #emcworld as a keyword, your twits will be tagged and shown up there live.

Next in the line saw @storagezilla, @stu, @storageanarchy, @davegraham.

One noticeable thing, all these guys are really down to earth when you are talking to them about technology and are really passionate about what they do for living. They are also very pro about the employer they work for (EMC), I guess nothing wrong in that.

Also met up with @chrismevans, @demartek and @edsai, great guys, very knowledgeable about storage and virtual technologies.

Also saw some of our customers, nice to see some of them after a year or so.

During the Gin Blossoms concert saw @stevetodd,  hope to spend some quality time with him tomorrow. Also had a few minutes of chat with @basraayman from SAP.

As we were leaving, saw @chuckhollis, as usual he is running around. Hopefully get to spend some time with him to understand some of stuff he has been putting up on his blog and where he envisions EMC going with those.


So today was just a reception party, no speakers were spotted, I am sure at the Rosen Plaza or the Peabody, we might be able to spot some Keynote speakers.



From left: Alex, Dennis (Wikibon), Storagezilla, Chris Evans outside the EMC Bloggers lounge



From Left: @stu, @edsai, @davegraham



The Gin Blossoms Concert


At Gin Blossoms Concert



At Gin Blossoms Concert



@Storagezilla has been taking some videos, we should see a peek into it over the next few days.

Hope you might see some videos and pictures tomorrow on the StorageNerve blog.



Didn’t see any exhibitors today, since the solutions pavilion opens up tomorrow at 5:30 PM.

Have a few exhibitors, I want to spend some time. You will see some additional details tomorrow.



So the buzz word at EMC World 2009 is V-Max Series. Every 3rd person walking around from EMC had a Symmetrix badge on. Over the next 4 days, EMC will emphasize a lot on the direction in which V-Max is going over the next couple of years.


The Blogging Lounge

@lendevenna, his team and ZDNET have done some great work to get the EMC Bloggers lounge setup. Please look out for the EMC Bloggers Lounge pictures tomorrow. Officially the lounge hasn’t been opened, but some great technology around it and hopefully we will see the extra mile EMC will go to take care of these independent bloggers.


The after Party

No after party for me today, headed back to the hotel, very tired after last night, as responded to a RFP, 130 questions. Writing this blog and then calling the day. Hope to connect with you all tomorrow.


Highlights for Tomorrow

So I have a meeting with a very large customer tomorrow morning and will not be able to make it to EMC World before 10:30 AM. But here are a few things I see important for tomorrow.

7:30 to 8:30: Breakfast

8:30 to 9:30: CX4 New Features

                           Advanced Report creation with Storagescope

                           Provisioning Symmetrix Storage for VMware

                           Symmetrix Performance and capacity panning with symmetrix

9:45 to 11:15: Keynote speakers Joe Tucci (CEO, EMC) and Paul Maritz (CEO, VMware).

12:30 to 2:45: Lunch

12:45 to 1:15: Sanpulse Demo/show in Theatre 2

3:00 to 4:00: Understanding new features of Enguinity 5874 for Symmetrix V-Max series

4:30 to 5:30: Documentum, Networker, RecoveryPoint, Centera, Avamar classes

5:30 to 7:30: Solutions Pavillion and hopefully dinner


Not sure when we will have time to hang around at the EMC bloggers lounge, but I am sure people will walk in and out of there frequently.


Let’s see if I win the Flip Camera at the EMC bloggers lounge tomorrow, more quality pictures to follow.


Oh and I forgot, got a IPOD Nano, 8GB for early registration……great device.

EMC World 2009: Orlando

May 12th, 2009 2 comments

So a pretty exciting week ahead, EMC World 2009 begins with a Pre launch party on Sunday the 17th of May 2009. This is my first time at EMC World, and I am quite excited to attend.


We are working on some pretty cool technologies around Storage Optimization and other technology services and would really like to understand and spend some quality time with the EMC engineers understanding the new V-Max, CX-4’s and NSX products. Also looking forward to probably some working version of FAST (Fully Automated Storage Tiering) as a beta product. Would like to understand how SMC (Symmetrix Management Console) version 7.0 will help customers automate and simplify Symmetrix management.


We get thrown into a lot of data migration services engagements and would like to see how the DMX-4’s (5773) and the V-Max systems (5874) will further enhance this process between various vendors. We might get a peek into SCA (Storage Configuration Analyzer) which was released yesterday and probably a peek into the next release of ECC (EMC Control Center).


Also looking forward to hanging out with the fellow mates from Twitter and bloggers from the Storage Blogosphere, try to relate faces to the extraordinary news and blogging activity we see from all of them. Also planning to hang out at the Bloggers Lounge: EMC World (Len Devanna’s Blog lists all the details).


Looking forward to spend some time at the Expo (Solutions Gallery) talking to the exhibitors about the technology and services they provide in this vertical market space and how we can further leverage those to grow our technology solutions practice.


I will be accessible by twitter @StorageNerve at all times and also plan to blog on StorageNerve the entire event on a daily basis (time permitting), if lucky and I win the flip camera from the EMC – ZDNet Bloggers Lounge will try to post pictures up there. Looking forward to seeing a ton of people from EMC, various customers, EMC and non EMC bloggers and fellow twitter mates….
To get the highlights of EMC World 2009, visit StorageNerve everyday from the 17th of May through the 21st of May 2009. Look for tag EMC World 2009 ( on Posts.


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EMC Symmetrix V-Max Systems: FAST & VIRTUAL

A must read, blog post on FAST (Fully Automated Storage Tiering) and the V-Max Technology at Gestalt IT. The post focuses on the current marketing efforts from EMC related to the V-Max technology, the current state of the technology and the vision behind this technology.