Having lots of fun….

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My sudden disappearance and appearance in twitterosphere and blogosphere has got people in social media to ask me as to what am I up to these days. My honest answer to them is “I am having lots of fun…”

About a couple of months ago, I was offered a new role in the current organization I work for. For the past 5 years or so, I was solely focused on Storage platforms. To our customers we offer infrastructure services, managed services, professional services, outsourcing and asset management. For these years growing the storage, systems, networking and virtualization portfolios was the key to our success.

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These days it’s about working with the whole stack of products. As much as we talk about convergence within datacenter products, services convergence is at the heart of it. Typical organizations are structured to support products based on silos, with the changing landscape, it’s important to start thinking about services in similar ways.

As part of business transformation a need for a new thinking is required. In just a short duration of time, along with a group of very talented individuals we formed a small team that attacks these issues through out the business, we call it the TigerTeam and by the way, we are recruiting for it. From creating cross platform training to cross platform support to selling a whole stack of services associated with convergence is the focus.

Along with the business transformation on the customer side (external), comes a lot of internal transformation related to how we do business, growth plans, focus, internal strategies, social media, marketing, etc. A total revamp of internal IT resources that would drive more efficiency through out the organization is required. Right from using cloud based services for IT infrastructure to using CRM solutions that are cloud based has helped us to be more efficient.

Revamping as to how we do logistics to how we manage customer service to identifying new potential growth markets are some very key focus points of our future strategy and growth plans. At the heart of this sits R&D efforts, training and knowledge sharing.

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One thing that has come to realization is, SUCCESS AS A WHOLE IS IMPORTANT, not just small teams individually achieving success in an organization. Solo and Silo successes create an inequality with total business growth. Success ‘WE’ is important than success ‘I’.

Just in this short duration, we have managed to kickoff some 10’s of new projects that will help us be more aggressive with achieving our business goals. With some very unique approaches, we are trying to change the way we think and we do business.

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But it’s has been great fun and I am loving every moment of it. It may mean I might be a bit irregular with new blog posts, but at the center of this, the experience we are getting is phenomenal, the team we are building is incredible and the new thinking we are bringing will help us go far ways.

Want to make a difference…. And want to be part of this dynamic team, feel free to shoot me an email at devang at storagenerve dot com.

Cheers
@storagenerve

HDS (Hitachi Data Systems) Bloggers Day: Session 4 (Live Blogging)

This is an attempt to live blog at the Hitachi Data Systems (HDS) Bloggers Day: Session 4

Day 2:

Pete Gerr, Director, Strategic and Solutions Marketing

8:30: Kickoff…

8:31: HDS going through parking lot questions…some will be answered today, some later on one on one discussions.

Michael Hay, Senior Director, Product Strategy

8:40: John Deere is owned by Hitachi..

8:40 tons of tweets out there…..Nigel wins the award for the MVP and Devang wins the best dressed…..

8:41: Hitachi Research can be found at http://www.hitachi.com/rd

8:42: Even though HDS is moving into this arena, we are using HDS proxy servers to connect to the internet from here, the HDS Geek website is blocked internally. Here is the site that HDS might want to consider to open http://hds.com/go/geekday/index.html

8:45: High level Hitachi (not HDS) Vision, Strategy.

8:45: Gazopa.com another visual search engine

8:50: RAID discussion kicked off by Nigel Poulton and its getting quite interesting…

Claus Mikkelsen, Chief Strategist

Mark Adams, Senior Product Marketing Manager

9:12: Storage Tiering discussion

9:15: AMS discussion

9:16: HDS midtier storage (AMS) has explosive growth over the last 2 years….

9:20 AMS was released in 2008 and has been doing great…

9:30 ……

9:55: LUN Ownership and Failover question from yesterday

9:56: THere is LUN ownership on either Controller 0 and controller 1. Active – Active cluster, I/O and architectural diagram.

10:00 Break……but a big discussion on the AMS architecture (current) and potentials in the future….

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10:20: Embargo session

11:00 Round table discussion….for another hour.

Disclaimer: Though we are not required, it is up to the attendees to blog and tweet about this event if they wish to. Our travel, boarding and lodging expenses for two days will be paid by Hitachi Data Systems (HDS).

Hitachi Data Systems (HDS) Bloggers Day: Session 3 (live blogging)

This is an attempt to live blog at the Hitachi Data Systems (HDS) Bloggers Day: Session 3

John Harker: Product Marketing, HDP, Virtualization products and stragegy

John Yarborough: Technical Ops

Larry Korbus: Product Manager, Array Based Virtualization

11:32: USP and USP V storage arrays, external storage

11:33: Tiering within Arrays (using Tiering models like Tier 1, Tier 2, TIer 3, Tier 4) and external storage.

11:34: All the above is done through using Storage Virtualization using the storage virtualization layer that will help extend the life of legacy arrays.

11:44: Dynamic Provisioning is applicable both on the USP and the AMS platforms

11: 45: Simple Provisioning, capacity leveling, automated performance optimization, performance, load balancing, reclamation, savings related to replication, IT agility, reduce OPEX and CAPEX

11:48: HDP is included in AMS but is chargeable on the USP

11:55: Zero Page reclaim discussion.

11:57: Hitachi Dynamic Provisioning also uses Symantec Storage Foundation, VxFS. Cleaning filesystems

11:47: All questions related to Zero Page reclaim, HDP, external storage

12:11: White board session related HDP, External storage, storage virtualization

12:14: HDS denotes Cache in an array as $ (Cash)

12:15: These sessions are quite technical, very interesting, white boards

12:16: USPV does add latency to IO, though measurable very little

12:17: Hitachi Device Manager demo

12:30: I am loving this…demo

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1:00 to 2:15: Did an infosmack podcast with Greg Kneireimen, Hu Yoshida, Nigel Poulton

Miki Sandorfi,  Chief Strategist, File, Content and Cloud

Linda Xu, Senior Director, File, Content and Cloud

Missed most of this session, this was a great session on UCP (Universal Compute Platform), I wish someone recorded this

2:25: Talking about Orchestration layer on the UCP

2:30: Networking partner has not been disclosed yet……..BUT THINK OF IT AS…..

2:45: Lots of questions on UCP…..lots of answers on UCP, good discussion

2:46: Orchestration is provided using Microsoft Systems Manager and Virtual machine manager

2:47: A bit of comparison to VBlocks, some questions asked.

259: Integration platform to enable cloud like services for private cloud, public clouds, storage as a service, infrastructure as a service, orchestration, tiering using existing Hitachi Storage technologies.

3:06: Real life experience unified IT and how customers are driving more efficiency into organization and how they are managing to use automation.

3:15: Demo of the Unified Compute Platform Orchestration software

3:30 Lab tour now….and no pictures…

Disclaimer: Though we are not required, it is up to the attendees to blog and tweet about this event if they wish to. Our travel, boarding and lodging expenses for two days will be paid by Hitachi Data Systems (HDS).

Hitachi Data Systems (HDS) Bloggers Day: Session 2 (live blogging)

This is an attempt to live blog at the Hitachi Data Systems (HDS) Bloggers Day. Session 2

Hu Yoshida, CTO Hitachi Data Systems

The technical discussion kicks off….video coming soon….

9:56: Common platform for all data, Storage Virtualization

9:57: Storage Virtualization requirements including applications, multitenancy, scalability, transparency, etc.

9:59: Storage Virtualization in-band, out-of-band vs USPV

10:01:Dynamically provision new services in seconds

10:02: Convert fat volumes into thin volumes by moving them into the pool

10:03: Optimize storage performance by spreading the I/O across more arms

10:04: Safe Multitenancy architecture

10:10: Application Transparency, Hitachi Command Portal. SLA’s, Allocation, etc, can be customized here, for could providers.

10:11: SCALE UP and SCALE OUT are important on storage platforms

Michael Hay, Chief Strategist, Strategic Product Operations and Planning

10:15: Waiting for the virtualization circle

10:18: Deepdive into HDS’s thought process and startegy….(it is hard to capture all the thoughts)

Michael Heffernan: Solutions Product Manager, Server Virtualization

10:28: Topics around Hypervisor, impact to customers, hypervisors and storage, options around vmware, hyper-v, hds

10: 29: Hitachi has very strong set of hardware storage products

10:34: Hitachi changing messaging around hypervisor and going back to the basics to understand the HCP and Vmware IO stacks. Hitachi is closing at it very closely.

10:46: Vmware strategy: to reduce impact on the host we do Active Active Symmetric clusters on modular arrays (AMS platform), so we dont need powerpath like software’s.

10:47: Chris Evans USP ness moment…

10:48: HDP: Hitachi Dynamic Provisioning, wide stripe, vm extends, vmfs volumes. Sub Lun level locking of USP LUNs with HAM coming soon…

10:55: Scalability discussion

11:11: AMS disscussion for small to medium businesses. HDS also has a hypervisor modeling and sizing tool that customers can use.

11:16: HDS is completely agnostics on hypervisors.

Disclaimer: Though we are not required, it is up to the attendees to blog and tweet about this event if they wish to. Our travel, boarding and lodging expenses for two days will be paid by Hitachi Data Systems (HDS).