Archive for the ‘Technology’ Category

Hitachi Data Systems (HDS) Bloggers Day: Introduction

June 14th, 2010 No comments

The tradition continues, after the success of HP Tech Day, HP Blades Day, HP Storage Day and GestaltIT Tech Field Days (San Jose & Boston); now Hitachi Data Systems (HDS) has decided to host a HDS Bloggers Day. The twitter hash tag for HDS bloggers day is #HDSday.

The #HDSDay is being hosted in San Jose, CA on the 15th and 16th of June, 2010. This two-day event is an attempt by HDS marketing to bring industry bloggers to HDS headquarters and introduce them to Hitachi Storage and Virtualization products and also give them face-to-face time with HDS executives.

I am glad and honored to be attending this event. For me personally these events have been a great means to learn more about storage technologies, products and services that these companies are offering today. As much as these events help me take a deep dive into these products, write about them, it also helps me with my current job to work with our existing & new customers and bring more value in terms of services we offer to them.

As far as the attendees go, there are many focused towards virtualization, many towards storage and networking technologies. Folks like Nigel Poulton, Chris Evans and Bas Raayman have really strong HDS background.


The attendees (in random order)


HDS Executives attending the event are (in random order)

  • Hu Yoshida, VP and CTO at Hitachi Data Systems
  • Claus Mikkelsen, CTO of Storage Architectures
  • Michael Hay, Sr. Director of Product Strategy
  • John Harker, Product marketing lead for HDP, tiered storage, HTSM, BOS V
  • Ken Wood, Director of Product Strategy focusing on File Platforms
  • Miki Sandorfi, Chief Strategist for File, Content and Cloud Portfolio
  • Linda Xu, Market Strategy for File, Content and Cloud Portfolio
  • Harry Zimmer – Senior Director Global Competitive Marketing
  • Michael Heffernan – Solutions Product Manager – Server Virtualization (Hypervisors)
  • Mandy Perera – Competitive marketing analyst
  • Mark Adams – Platform Product Marketing for AMS platform
  • Pete Gerr, Director of Strategic and Solutions Marketing
  • Carli Gelfi, Marketing Manager

I had a chance to talk to Hu Yoshida and Miki Sandorfi earlier in the year about HDS storage, cloud and convergence strategy. On the footsteps of other Storage vendors, HDS seems to be very alert in its Convergence Strategy. A platform announced earlier this year called the UCP: Universal Compute Platform that competes with vBlocks and HP Unified Computing Architecture.


So this might be a good opportunity to learn and understand more about HDS as it relates to the topics below

  • Cloud and Storage platforms strategy
  • Convergence and UCP
  • USP V
  • AMS
  • Market Competitiveness
  • Microsoft Partnership
  • Architecture (deep dives)
  • One on one time with HDS executives
  • Social Media Strategy

I have to honestly say, attending all these events through out the year has given me an ability to learn more and more about these platforms and compare them side-by-side.

With the background of the attendees and the talented folks at HDS, these two days will be action packed with discussions, one on one interviews, chats, blogs, tweets and video recordings.

Special thanks to Carli Gelfi for inviting me to this event.

You can follow me on Twitter @storagenerve, the hash tag for this event is #hdsday. Promise to keep the tweet volume sober. Might attempt other approaches like live blogging and/or videos.

Stay tuned for more blog posts on this event.




Disclaimer: Though we are not required, it is up to the attendees to blog and tweet about this event if they wish to. Our travel, boarding and lodging expenses for two days will be paid by Hitachi Data Systems (HDS).

EMC World 2010: More Videos

May 19th, 2010 No comments

It was good to meet up with some friends at EMC World 2010, some new, some old, some that we talk to everyday on twitter, while some that we know but have never met.

Yea, EMC World totally turns out to be one of those places. Can’t even start counting how many people I ended up meeting, either at the conference, at sessions, at bloggers lounge, at EMC Party and at #storagebeers.

By the way, #storagebeers (US Version) was just awesome. The copyright of #storagebeers goes to Storagebod and this one was hosted by Bas Raayman.

Over 6 hours, more than 30 people showed up for #storagebeers, there was so much drinking….It started as #storagebeers, but ended as #storageyagers. Special thanks to @emcmonk. Great to have some from the vSpecialist Team (@daverdfw, @lynxbat, @edsai) join in for #storagebeers. There were so many more that joined….Gina Minks, Christina Weil, Chris (@StorageNinja), @Stu, Brian Rosenthal, @Texiwill, @wedittman, @nerdblurt, @storageanarchy, @johntroyer, @dailykat and so many more……honestly, cant recall names…


Here are some more videos from the show, some attendees sharing their EMC World 2010 experiences and some announcements.

Video 1 featuring

Luigi: @nerdblurt

Christopher Kusek: @cxi

Matt Davis: @techmute

Talking about their EMC World 2010 experiences and VPlex, Clariion Flash Cache and FCoE.


Bloggers – Luigi, Matt, Christopher from storagenerve on Vimeo.


Video 2 featuring: Ray Lucchesi: @raylucchesi

Talking about EMC World 2010, Bloggers Lounge and VPlex


Ray Lucchesi from storagenerve on Vimeo.


Video 3 featuring: Mark Twomey, @storagezilla

Talking about EMC World 2010, Social Media, VPlex


Storagezilla from storagenerve on Vimeo.


More videos coming soon…..





May 17th, 2010 No comments

The stack wars continue…..


VCE (Vmware – Cisco – EMC) or Virtualized Computing Environment was born back in Nov 2009. We have heard a lot about VBlocks in the Blogosphere, now the same technology is making it to major podcasts, social media live video streaming and significantly many customer discussions are focused around offering IT as a Service, which is enabled by the VBlocks.

Customers saw a vision and a story behind VBlocks and EMC’s initiative on the Private Cloud at EMC World 2010. Right before the conference, Michael Capellas took the reins at Acadia to run this joint venture majorly held by Cisco and EMC.  The Journey to the Private Cloud (the principle theme of EMC World 2010), which was based on VPLEX and VBLOCKS, the so-called next generation virtualized, mobilized, private cloudisized, efficiency driven data centers, brings the theme of data anywhere, anytime.

VBlocks can be best defined as an out of box, ready to deploy offering from VCE Alliance, also this alliance will offer IT based services around VBlocks deployment and orchestration.


Running at its core is virtualization (Vmware not HyperV) and there are 3 available versions in the market today

  • VBlock 0: UCS Blades, EMC Celerra, Cisco MDS Switches, Virtualized Environment
  • VBlock 1: UCS Blades, EMC Clariion CX4, Cisco MDS Switches, Virtualized Environment
  • VBlock 2: UCS Blades, EMC VMAX, Cisco Nexus Switches, Virtualized Environment

All these options now available with EMC VPLEX Local and VPLEX Metro.


The next generation VBlocks should be custom tailored solutions and not a preconfigured and prepackaged box (0, 1 and 2) like it is available today.

Is it about meeting customer requirements…..or pushing BLOCKS…..


VBlock from storagenerve on Vimeo (Video from EMC World 2010 at the VBlocks Booth).


Other stacks being build:

  • Following the footsteps HDS UCP, custom converged environment already announced and expected to be GA’ed later in the year.
  • Similarly HP Convergence offering includes HP Blades, HP EVAs, HP Virtual Connect with HyperV or Vmware Virtualized environment in the box.  This offering was much customized than a prepackaged solution.


Where is it going..

As much as we talk about the stack wars, we agree, we disagree; the truth is it is the platform of tomorrow given its advantages…

Its about manageability, usability, ease of deployment, easy serviceability, enablement of IT As A Service, one throat to choke, tested compatibility, single dashboard (ease of configuration and alerts – single pane of glass view), chargeback’s for IT Services and importantly high efficiency and ability to run defined workloads.

There are drawbacks to VBlocks and Seve…… may continue in a blog post some other time….


EMC World 2010: Keynotes and The Cube

May 17th, 2010 No comments

Incase you missed last weeks EMC World 2010 and the keynotes from various EMC Executive Management, you can catch it here on EMC’s official conference site.

Also during the entire show (May 10th through May 13th), John Furrier and Dave Vellante hosted The Cube (By Silicon Angle) at the bloggers lounge; you can catch-up live broadcasting (Videos) here.

Along with John and Dave, credits to Michael Sean Wright and Mark Hopkins of Silicon Angle for live broadcasting of the interviews.

Between the official EMC World 2010 keynotes and the after interviews on Silicon Angle, The Cube, you will feel you have got ever inch of details around EMC World 2010.

Though I will warn, the time factor… go through all of these.