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May 17th, 2010 No comments

The stack wars continue…..


VCE (Vmware – Cisco – EMC) or Virtualized Computing Environment was born back in Nov 2009. We have heard a lot about VBlocks in the Blogosphere, now the same technology is making it to major podcasts, social media live video streaming and significantly many customer discussions are focused around offering IT as a Service, which is enabled by the VBlocks.

Customers saw a vision and a story behind VBlocks and EMC’s initiative on the Private Cloud at EMC World 2010. Right before the conference, Michael Capellas took the reins at Acadia to run this joint venture majorly held by Cisco and EMC.  The Journey to the Private Cloud (the principle theme of EMC World 2010), which was based on VPLEX and VBLOCKS, the so-called next generation virtualized, mobilized, private cloudisized, efficiency driven data centers, brings the theme of data anywhere, anytime.

VBlocks can be best defined as an out of box, ready to deploy offering from VCE Alliance, also this alliance will offer IT based services around VBlocks deployment and orchestration.


Running at its core is virtualization (Vmware not HyperV) and there are 3 available versions in the market today

  • VBlock 0: UCS Blades, EMC Celerra, Cisco MDS Switches, Virtualized Environment
  • VBlock 1: UCS Blades, EMC Clariion CX4, Cisco MDS Switches, Virtualized Environment
  • VBlock 2: UCS Blades, EMC VMAX, Cisco Nexus Switches, Virtualized Environment

All these options now available with EMC VPLEX Local and VPLEX Metro.


The next generation VBlocks should be custom tailored solutions and not a preconfigured and prepackaged box (0, 1 and 2) like it is available today.

Is it about meeting customer requirements…..or pushing BLOCKS…..


VBlock from storagenerve on Vimeo (Video from EMC World 2010 at the VBlocks Booth).


Other stacks being build:

  • Following the footsteps HDS UCP, custom converged environment already announced and expected to be GA’ed later in the year.
  • Similarly HP Convergence offering includes HP Blades, HP EVAs, HP Virtual Connect with HyperV or Vmware Virtualized environment in the box.  This offering was much customized than a prepackaged solution.


Where is it going..

As much as we talk about the stack wars, we agree, we disagree; the truth is it is the platform of tomorrow given its advantages…

Its about manageability, usability, ease of deployment, easy serviceability, enablement of IT As A Service, one throat to choke, tested compatibility, single dashboard (ease of configuration and alerts – single pane of glass view), chargeback’s for IT Services and importantly high efficiency and ability to run defined workloads.

There are drawbacks to VBlocks and Seve…… may continue in a blog post some other time….


EMC World 2010: Keynotes and The Cube

May 17th, 2010 No comments

Incase you missed last weeks EMC World 2010 and the keynotes from various EMC Executive Management, you can catch it here on EMC’s official conference site.

Also during the entire show (May 10th through May 13th), John Furrier and Dave Vellante hosted The Cube (By Silicon Angle) at the bloggers lounge; you can catch-up live broadcasting (Videos) here.

Along with John and Dave, credits to Michael Sean Wright and Mark Hopkins of Silicon Angle for live broadcasting of the interviews.

Between the official EMC World 2010 keynotes and the after interviews on Silicon Angle, The Cube, you will feel you have got ever inch of details around EMC World 2010.

Though I will warn, the time factor… go through all of these.

EMC World 2010: It was an exciting week

May 16th, 2010 No comments

EMC World 2010 started last Sunday and continued through the week (Thursday). Quite an exciting show, great work on behalf of Len Devanna and team at the Bloggers Lounge, it turned out to be the hang out place for the who’s who of the blogosphere and EMC Executive Management since the Silicon Angle The Cube was hosted in the lounge.


Sunday: Long check-in queues for registration, though was a good idea to check-in on Sunday. Upon registration got to meet some of the Social Media friends. The Counting Crows show was next.

Monday: Early AM breakfast and then Joe Tucci’s Keynote. The VPlex announcement that morning along with FAST VP (Version 2). VPlex Local and VPlex Metro released. Announcements for VPlex Geo and VPlex Global later in the year.

Another great Keynote by Pat Gelsinger and the VPlex demo.

Tuesday: Brian Gallagher presentation on Symmetrix, Another day of announcements on Clariion FAST Cache and Unisphere Management Tool announcement in the keynote speech by Rich Napolitano

Wednesday: Sanjay Mirchandani Keynote regarding the transformation of IT at EMC. Later in the evening the party at Faneuil hall, amazing 6000 people packed in this place. Good to hangout with folks from EMC, customers and social media folks.

Thursday: Half a day of sessions, no keynotes. Due to customer meetings I did not attend the Thursday sessions.

During these 3 days, attended some sessions, private meetings, great time at the Bloggers Lounge, nice meeting EMC fellow bloggers, some customers, breezed through the Solutions pavilion and attended couple of parties. Though over and over this was an amazing event.


Along with John Furrier, Dave Vellante, StorageZilla (Mark Twomey) and Len Devanna did a Silicon Angle Cube TV chat on Social Media and Storage.



Also thanks to Brian Henderson, for giving me this crazy idea to sort of climb on a VBLOCK, ….what was I thinking…

VBlock from storagenerve on Vimeo.



(Bas Raayman captured this on his cell phone)

Well short post, but stay tuned through the rest of the week on videos from EMC World 2010 on people experience, announcements, what attendees thought, etc.

HP Storage Day 2010: Tom Joyce and Andrew Manners

April 15th, 2010 No comments

So we read, heard and saw a ton of tweets from the HP Storage Day 2010 in Houston, TX. From the marketing teams, there were two big presentations, one by Tom Joyce, VP Marketing of StorageWorks Division and Andrew Manners to my understanding also Marketing at HP StorageWorks Division.

HP – Tom Joyce Presentation from storagenerve on Vimeo.

HP Storage Day: Andrew Manners from storagenerve on Vimeo.